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By the end of January, H & M officially announced, the first Beijing Xidan Joy City stores are currently under preparation and will be open in the spring. This attracted attention in the global economy is facing recession next scene is still confident it enter the China market, the era of cheap big has come?

Back in early January, people have noted that Joy City basement of a corner enclosed by H & M logo curtain. January 29, H & M had formally announced, the company plans in 2009 an additional 225 stores worldwide, of which the first Beijing Xidan Joy City stores are currently under preparation and will be open in the spring. The Internet rumors for nearly half a year of speculation, “H & M exactly when to open stores in Beijing, where a warm debate.” Would also like to put to an end on the characterization.

H & M what kind of origin is also its first store settled in Beijing could even suggest a cause for such attention? In the global Burberry  economy is facing recession next scene it is still confident to enter the Chinese market?

H & M, full name Hennes & Mauritz, a Swedish fashion company, is Europe’s largest clothing retailer, although it has a name Burberry   resounding level of luxury big neck and neck, but the route it is cheap and fashion, But it is also, and the rise of big-name luxury goods is inseparably related to H & M led, ZARA, C & A, GAP, they are known to copy the big style of “regular” clothing brand.

In the 2007 to 2008 in the first half of the time, when big-name luxury goods are still ambitious plan in China’s domestic market, the luxury of their empire, it does not expect in October 2008 in a fierce global financial crisis, so that the original the middle class has Burberry  nothing to do with the low cost of living began to global fashion. That whether rich or poor are a popular way of life and economic models performed in various continents, which also made such as H & M fashion line to go parity become beneficiaries of the enterprise. H & M the latest in a performance report shows that in November 30, 2008 end of the fiscal year, the company net profit of 15.3 billion SEK (1 U.S. dollar equals 8 SEK), compared with the previous fiscal year increased by 17 million kroner, Burberry  an increase of nearly 13%.

Evisu or Evisu Genes is a Japanese designer clothing company that specializes in producing premium denim wear through traditional, labor-intensive methods.

The brand was formally founded in 1991 in Osaka, Japan, by Hidehiko Yamane ^[1] although the research and planning necessary to reproduce the perfect pair of vintage jeans had been going on for several years prior to this. Yamane was trained as a tailor but his love for vintage jeans and his disappointment with the mass-produced modern versions led him firstly to the vintage clothing export business and then, revolutionarily, to start putting together the elements required to reproduce vintage-style jeans. This needed the gathering together of various bits of machinery, none of which had been produced for the last 40 years, which are required to make authentic vintage jeans.

The initial production line allowed about 14 pairs of jeans a day to be produced and each of them was lovingly hand-painted with the now famous seagull logo (Kamome) by Yamane himself. Evisu (also written as Evis or Ebisu) is the name of the Japanese folk god of money who is usually portrayed with a fish and a fishing rod. His name was selected for the new venture as money and fishing are two of Yamane’s five favorite things (the others being beer, women and golf - in no particular order).

Although initially Evisu was more a labour of love than a commercial venture, Evisu jeans captured the imagination of the detail-obsessed Japanese fashion crowd, spurring a revival of interest in vintage denim which has now spread across the world. In the early 90’s Yamane introduced a tailoring line, followed by fishing and golf lines. In 1999, he introduced a ladies fashion line called Evisu Donna to complete the development of Evisu as a full-fashion range going far beyond a jeans brand. Evisu now has 65 shops in Japan.

In March, 2006, the company and Yamane was reported to Tokyo District Public Prosecutor’s Office along with another firm on suspicion of tax evasion. Yamane and the two firms stand accused of concealing more than 500 million yen of income as well as evading some 160 million yen in taxes over three years^[2][3]

In 2009, Evisu went through a relaunch and Scott Morrison, the co-founder of both Paper Denim & Cloth and Earnest Sewn, was added to the Evisu team as CEO and creative Director

To Dior (Dior) This internationally renowned  Hollister  brands under the footnote, I believe most people will spend an elegant, meticulous, full of art such terms.
 

The fashion industry has a long history of giant-class brand, first started in 1945. Mr. Kristen Dior textile business operations with the help of Mr. Marcel Boussac in Paris, the famous high fashion street Monteigne Avenue, Kristen Dior clothing store has opened.

In 1947, Mr. Dior introduced his creation known as shocking the first series of a personal fashion. Those waist jacket and loose-fitting long skirt with a soft shoulder lines, slender sleeves type, with  Hollister  slender waist framework out to create an extremely elegant and beautiful women in an atmosphere of fiber, bringing the absolute beauty of women. The series made Dior transience of fame, because he was different from the traditional fashion model was a novel design-just after the Second World War a revolution in fashion.
 

In 1957, after his death 29 years, Yves Saint Laurent (YSL), Marc Bohan and Gianfranco Ferre has worked as a designer Kristen Dior’s post.

In 1996, Kristen Dior’s ushered in the latest generation of the helm from the United Kingdom, full of vitality and talent of the designer John Galliano. He Xiecai mature and clever use of very character and a slight exaggeration, which has made the international  Hollister  media would call him the savior of high fashion. Galliano in Dior’s haute couture first published exactly 50 birthday of this famous brand, as well as “The New Look” 50 anniversary. Galliano in this important conference, using the classic tulip shape, it has joined the rein to their unique design ideas, as well as draw on the inspiration for many. He mermaid dresses, shawls and Chinese flavor Masai necklace even been considered a model. Galliano makes the Dior back to the pinnacle of fashion. From the White Kristen Dior initially followed the classical elegance, to gradually join the games and the spirit of rebellion, Galliano with their own insistence, finally shaken the high fashion has always been sky high status, high fashion  Hollister  began to reflect their the essence of the spirit of civilians have been accepted by the public and welcome.

We live in an era of turbulence after the economic crisis. German luxury group Escada on August 13 filed for bankruptcy protection, following ChristianLacroix again after the luxury goods onto the cusp. On the other hand, as one crisis after-effects, retail analysts believe called “luxury fatigue” trend has produced - in the mad chase It bags, drooling Saint-Laurent shoes for decades, people began to feel, in order, and star to dress like, whether it is money or energy, we have Calvin Klein  paid too much.

Thus, in this autumn and winter, many of the contradictions among the people started their “luxury” re-thinking, “fashion cold period” witnessed the two areas of consumption and the trend of revolution.
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From birth, the luxury goods they exist as an independent in the necessities of life to another approach, in many cases, we have seen is this: do the diamond pans, of pure gold golf clubs, gem-studded Bathtub … … but because the economic environment, mature Calvin Klein  consumers already knew how to create a timely consumption atmosphere, luxury is no longer as a tool to show off, but a more refined way of living necessities. Become a popular low-key style of autumn and winter season.

“Luxury to me is a person’s faith, not only that, it has integrity.” BurberryProrsum designer ChristopherBailey said that he thought his autumn and winter designs to show their point Calvin Klein  of view, “luxury let you know has a unique taste. everything you do has to be around it. If you can do, and that is the greatest luxury of. “BurberryProrsum2009 winter almost all men used dark colors, including black, gray, dark blue, etc. deliberately created a low-key, quiet, modern and nostalgic. Wide profile, a little large military element of black or gray coat, black narrow trousers, which coupled with a different cravat and Calvin Klein  white shirt, or replace loose oversized sweaters.

Consumers of clothing is generally accepted by the process: design → professional magazine fashion leaders tried → → → Consumer magazine reported that those who follow fashion → sensitive to large-scale conversion of low-copy version or edition of the mass media coverage → → large-scale follow performance of the company’s choice → improved. Turning point through this process twice: first, an example of the acceptance form fashion, followed by acceptance of his followers to form the final purchase. Therefore, clothing design to address the following three major issues to achieve both fast-turn. 

Clothing brand personality of the building, and other products, brand personality to shape the biggest difference is that clothing brand personality can be direct and image display styles. Such as automobiles emphasized honorable, control desire a sense of riding slave; beverages stressed classic, vitality, a new generation; communication class professional, caring, warm; digital classes emphasize elegance, wisdom, prudence, etc., can be found in the spread of consumers Lenovo appeal directly affect the final result, while the clothing  Calvin Klein  in the presentation, with an intuitive design for the contact, lead and enrich the consumer’s association, which is unparalleled advantage. However, in practical design need to pay attention to two points: First, dig a constant theme elements to maintain a sustained and consistent personality. The design style may be rejected due to a premature mid-may also be experiencing the peak quickly out of date and therefore, according to the specific design style building brand doomed to failure. But must seize the product-specific subclass of the constant characteristics and to refine, such as making men, tough, stable, mature and  Calvin Klein  wise is a universal character, refined the “multi-faceted nature of man” is than “Made in China” more successful. The former demands a wider range, a “face” and the product characteristics are linked closely together, and “Made in China” is substantially hollow, out of touch with the product; second, choose the appropriate “example”, should not exaggerate. The role models can not be overlooked, the election of the examples will make the brand more acceptable. “Genius” and “embroidery” is only suitable for elegant and have the connotation of Tony Leung, Jiang imagine how will the endorsement effect. At the same time avoid the aspirations for creating a sensation and effect of the one concept,  Calvin Klein  for example, as the only candidates selected for a certain clothing brand the Louvre, but with the word “China’s only appeared in the” word on the brand long-term growth endless troubles.

The second is to the Middle and Late Tang period, China’s apparel strengthen traditional aesthetic concepts began to retro, from a tall woman showing gradual recovery to the Qin dynasty that dominated undress big sleeves, elegant style, such as cents, for clothing Yue Lai The more fat, this style set the type to have an influence to the latter part of China Women’s basic philosophy, and relaxed with the body of hypertrophy, which later became Confucianism naturally required by the object, gentle nature, invisible no desire. Middle and Late Tang Women’s magnificent atmosphere, is generally similar to dress, they are directly inside the wear Bra - Bra originally underwear, in the Tang Dynasty and skirt combine to form a whole, it is not the Department of belts, loose natural. Outside the direct bearing blouses, blouses in general reading is very beautiful, and basically dragged to the ground put some up to a few meters, for example, some four feet wide sleeves, garment drag to achieve the 5-foot, therefore, the same as the later European , Yi Bai determines the length of the status of the status of women. Smock sleeves are generally wide, and wide sleeves is what we often see the wide sleeves and wide cuff Tang Dynasty was the basic square-shaped piece, similar to today’s kimono sleeves.
There is also a late Tang period dress, both for the court of the Ming Fu, called the hairpin-tin dress. Is the late Tang Dynasty to the ancient rites, women’s clothing further evidence of the transition, this style of dress a cascading layer, many layers, heavy drag pendulum, wear a lot of trouble. First of all put a lot of layers wide sleeve T-shirt, fold the top down, and then surrounded the great mop of thick skirt, that is, the famous “Don skirt” and then out of the Guang-sleeve T-shirt bearing a large, though cumbersome, but gives the steady feeling, endowed with a sense of hierarchy. It is worth mentioning that the ancient palace of Japan’s famous kimono “12 list” is from Cikuan of evolution of the dress. The Japanese call it “Tang clothing” coming from the Tang Dynasty costumes, the style is basically not changed much, only in style add a dash of Japanese ethnic characteristics.
Han Chinese clothing culture connotation
China also known as “China”, the origin of the name with Han Chinese clothing related. “Book of Justice” Note: “Mian Fu-hua Zhang Yue-hua, Yue Xia big country.” “Zuo Zhuan justice? Be recognized a decade,” Shu: “China has great manners, so that summer; a chapter service of the United States, that of China. “China since ancient Calvin Klein  times was known as the” Dress for state ceremonies, “and” code of dress “has become synonymous with civilization. For example, when the barbarian invasions of China, originally in the Central Plains region of intellectuals and the sectors of the population have fled to the south, keep the fire of civilization in the Central Plains, but gradually developed into a bustling prosperous southern land of the event called the “code of dress namtu . ”
“Han clothing” found in the earliest records of the term “Han”: “after a few years Asaga, Le Han clothing system.” Calvin Klein  Here, “Han” mainly refers to the Han Dynasty refers to the Han dynasty clothing etiquette system. The so-called “Han” and the formation of directly related with the Han Dynasty. As the barbarians traditional clothes called “Hu Fu,” Chinese traditional costumes and will have a corresponding name “Han Chinese clothing.” Therefore, the basic connotation of the term was also fixed, namely, the Han traditional costumes. It was originally other ethnic Han Chinese in traditional costumes of the call, Calvin Klein   thus becoming a symbol of Chinese culture of self-identity. To the Song, Yuan and Ming dynasties, a number of alien rulers explicitly with the “Han convinced” to refer to Han Chinese clothing, such as “Liao from Taizong into the Jin Dynasty, the emperor and South Ban Han Guan with the Han Chinese clothing; Queen Mother with the North course with the dress, Chen Liao Khitan Its Han Chinese clothing that is five generations of the Jin Dynasty relics of it. ” Yuan Xiu “Liao history”, or even Calvin Klein  specifically for the Han Chinese clothing has opened up a “Han clothing” section.

This sober, but also in Zhang Wenxuan attitude towards design. People say that her clothes like this, like that, although the references to the other side are big, she did not jump up to say “I do not like anyone, I just own” such a thing, but quietly said: “People are used to through the classification and analogy to memory, in order to help understand that this is natural. However, we have not come to a new era, and the last century 80’s clothing is the last years of creativity, and now are designed to ‘interpretation’, All is ’something old a new definition for’ nothing. This is a natural development, not sad. ”

Zhang Wenxuan What kind of clothes? She would say that it was “adult-oriented children’s clothing.” From her colorful, covered with cartoons, can be seen on the show room, full of color game, clear outline of specific, details of playful element and the endless dream to imagine, just as “Poesia” the name, Italian and Italian for ” Psalm “- to suppress the real people who are still filled with dreams of writing poems.

Zhang Wenxuan claiming to be color-controlled “slaves.” Three sisters, her family, her eldest, a child is always the same clothes their parents buy three and give them to wear. She was anxious to be different, junior high school when he wore a red, shoes are red, hair dyed Moncler   red - hair is also dyed pink-wide, full green and full blue. Her parents, though not to stop her, but could not help, said: “You’re a bad taste.” Amused now to recall it, of course, she also analyzed, said: “That era of the world by Armani’s minimalist effect, I bright dress that way, of course be regarded as ugly, it is normal. ”

“Outsiders gorgeous and fantastic apparel industry, but it is a strict industry, as never be able to stop the machine, forcing Moncler  you keep time in a hurry. July to do this, in August to pay that, to the fabric design to the , tailoring to the, to shipping, and a day later will not work. “she said.

She did not design assistant, all of the design ideas are out of their own and lead a 11 person team, responsible for all matters. 6:30 am She gets up, running 40 minutes alone to take care of his daughter, work again. And she has very little overtime, the team with a high degree, everyone had put in place their own pool of something cooking. “As long as arranged, will not have to work overtime,” Zhang Wenxuan said, “want to Moncler  do something, we should make themselves ready. I do not allow their own malaise.”

In other areas, no one will resist the pink, but in the fashion arena, pink has never been so popular colors, designers seem to suspect that it is not enough weight or is too girlish, always reluctant to reuse This is the default color of belonging to young girls. But this season seems to get pink out of a, Matthew Williamson will be modified chest pink dresses and gray fur with large, from the color to the texture are very compatible, which used to be called the gray and pink one of the best color match. The same colors used in Marni also has, but it is more  Calvin Klein  convergence of some of the dresses and matching gray silk stockings, suitable for wearing in the T audience. Halston dress has to spend that kind of simplicity in pink, gray, as well as with the previous iconic orange freshness  Calvin Klein  compared to the very large number, but not everyone dress, can be worn on various occasions. Of course, the conditional, then buy a pink fur is tired of the basic colors, the fur worth investing in a single product category, which allows too luxurious furs from the past gives people a direct perception of wealth.

Color inspiration for the most clever you can learn  Calvin Klein  from Valentino, designers added a bit of pink flesh, making not so fresh pink, wine red dress folds trim, a combination of these two colors is more than the other colors be able to highlight the comparison of two kinds of red and another against the background.

Best Buy Style: silk pants, thin it or wool dresses,  Calvin Klein  fur shawl best mix colors: gray, gold