In many cases that even the famous Fashion Week at D&G the national award-winning products in the market’s performance is not satisfactory, because the award-winning clothing and dress only advocate a design philosophy, which was a very emotional products, such clothing can only be a special occasion dress, is only suitable for some high-end fashion occupational class customers,and an absence of major cities of, for the general public is placed in the home can be an appreciation of works of art. Fashion and clothing in the market, target customer base width, the customer level and on the level of the amount of consumption have a greater difference between upper, which has resulted in Fashion Week, the brand always in the limelight in the market, the terminal may be Sell, but a nameless brand. The generation of a clothing brand by the constraints D&G of the four links,The female is still deeply in love, design, product manufacturing, sales and promotion. Fashion greater emphasis the role of the former two, but four of those brands is the harmony and unity. From fashion to the brand is a relatively long history,I compare like buying some gadgets, this distance is not a lot of designers and companies nowadays understand it — as long as the trends and be able to achieve brand imitation of international brands leap, this is only the market operators of "unrequited love" work. The above people will view the Chinese market is still immature as a conclusion to sum up the phenomenon of the above two points, but Yao Feng does not think so. China’s market is immature, why are so many big names in the world will be landing in China market? This alone is at least prove the Chinese consumer market has been the international big-name recognition, not immature but is too mature, or LV does not take strength of contributions to this package is so expensive to sell.
From the likes of Beijing’s "white collar" business wear to the "exceptions" that the rich Zen fashion, there are consumers willing to buy; high to low, from a few dollars to several hundred thousand dollars has a loyal consumer base. The Chinese market has reached maturity, the major international brands are trying to occupy the Chinese market. Like super ultra-small storefront, there will be customers to visit and purchase goods, a kind of "as long as businessmen dare to shop, consumers dares to buy products" of the situation. Yao Feng said: "Our consumer market in comparison with the foreign markets are different, not immature." He believes that the economic situation abroad is now so depressed, in Taiwan’s economic development is D&G relatively stable, foreign investors are also eyeing China’s economic hot spot for this piece, from an economic standpoint we are in relation to foreign countries for this period is mature. So, that China’s immature market, designers, and only pause in-depth study of this market in the end is what kind of consumer market in order to have a way out.
