Affliction Clothing Selects Inovis to Manage Supply Chain Communications

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Posted by admin | Posted in Abercrombie Fitch | Posted on 10-07-2009

Inovis announced today that Affliction Clothing, the hottest clothing line for rock bands and celebrities, has selected the company to standardize its supply chain communications with its network of suppliers and retailers.

- Inovis Catalogue is the largest data sync platform in retail, hosting 130 million items for 5,500 suppliers and retailers, including Macys and Dillards.

With UFC 100 set to commence on July 11 in Las Vegas, Nevada, Affliction has created a card to compete with what is being called the greatest card in the history of the UFC.

Affliction M1 Global’s Trilogy features bouts between Fedor Emelianenko and Josh Barnett, along with Gegard Moussasi battling Renato “Babalu” Sobral.

However, the five fight card was completed with the inclusion of Takanori Gomi Vs. Rafaello Oliveira.

This lightweight bout features the veteran Gomi against the underdog in Oliveira, giving Affliction yet another notable bout on its greatest card to date.

Gomi enters the fight with a 30-5 record, having lost his two of his last three fights.

Oliveira enters with an 8-1 record, having not lost since November of last year.

This match up is yet another addition to a fight card featuring some of the greatest in the world, complementing the bouts previously mentioned.

However, it seems to be yet another move by Affliction to attempt to compete with UFC 100. While the main cards between these two events may be somewhat even in noteworthiness, the atrocious undercard at Affliction is what may plague this company and event.

While the UFC has been forced to put Stephon Bonner and Mark Coleman on their undercard, Affliction cannot come close to putting a fight such as that on their own.

While the undercard of “Trilogy” may be weak, the main card continues to grow in strength with yet another addition.

The fight between Gomi and Oliveira will certainly aid the organization, and help this event to compete somewhat with UFC 100, rounding out Affliction: Trilogy’s solid main card.

Quotes:

“We’re a young, fast growing brand,” said Scott Hampshire, CIO at Affliction. “We needed a painless, scalable solution that we could bring in-house to stay connected to our retail customers and suppliers and integrate smoothly with our ERP. Inovis provides that for us.”

“These days, companies want to focus on what they do best and offload the rest to save costs,” said Steve Cochran, chief marketing officer, Inovis. “Inovis will free Affliction from the need to manage the daily headaches in the supply chain.”

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