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Consumers of clothing is generally accepted by the process: design → professional magazine fashion leaders tried → → → Consumer magazine reported that those who follow fashion → sensitive to large-scale conversion of low-copy version or edition of the mass media coverage → → large-scale follow performance of the company’s choice → improved. Turning point through this process twice: first, an example of the acceptance form fashion, followed by acceptance of his followers to form the final purchase. Therefore, clothing design to address the following three major issues to achieve both fast-turn. 

Clothing brand personality of the building, and other products, brand personality to shape the biggest difference is that clothing brand personality can be direct and image display styles. Such as automobiles emphasized honorable, control desire a sense of riding slave; beverages stressed classic, vitality, a new generation; communication class professional, caring, warm; digital classes emphasize elegance, wisdom, prudence, etc., can be found in the spread of consumers Lenovo appeal directly affect the final result, while the clothing  Calvin Klein  in the presentation, with an intuitive design for the contact, lead and enrich the consumer’s association, which is unparalleled advantage. However, in practical design need to pay attention to two points: First, dig a constant theme elements to maintain a sustained and consistent personality. The design style may be rejected due to a premature mid-may also be experiencing the peak quickly out of date and therefore, according to the specific design style building brand doomed to failure. But must seize the product-specific subclass of the constant characteristics and to refine, such as making men, tough, stable, mature and  Calvin Klein  wise is a universal character, refined the “multi-faceted nature of man” is than “Made in China” more successful. The former demands a wider range, a “face” and the product characteristics are linked closely together, and “Made in China” is substantially hollow, out of touch with the product; second, choose the appropriate “example”, should not exaggerate. The role models can not be overlooked, the election of the examples will make the brand more acceptable. “Genius” and “embroidery” is only suitable for elegant and have the connotation of Tony Leung, Jiang imagine how will the endorsement effect. At the same time avoid the aspirations for creating a sensation and effect of the one concept,  Calvin Klein  for example, as the only candidates selected for a certain clothing brand the Louvre, but with the word “China’s only appeared in the” word on the brand long-term growth endless troubles.