in 1993, Tina graduated from the Hong Kong Polytechnic University spinning and weaving and the clothing department, enters just established one year Hong Kong to think of the group handsome, started study to make the fashionable clothing to buy the hand. Thinks of the group is the family business agent handsome, establishes specially for the China luxury goods consumer market, they must introduce the genuine European and American luxurious brand inland, for this reason Tina often “the purchaser” has to do with the Sert shopping center. Tina said to this publication reporter: “the Sert Purchase unit’s staffs have certain specialized knowledge, understands some foreign languages, we come when inland also will give them to bring Hong Kong and the overseas fashionable magazine, therefore they the understanding degree will be quite high to the luxury goods, we and they easy to communicate. As soon as Sert started doing business has attracted the social stratum which the Chinese first batch got rich, in very long period of time was the synonym which the luxury goods expended, Beijing peripheral provinces and Juicy Couture jackets cities rich person recognizes it especially. But they order the same old story, take the sale and marketing achievement as the windvane, to the brand connotation, esthetic, the specialization considers not many, you looked now Sert introduces the brand has been very chaotic.”
The China consumer knew at that time the luxury goods are Pierre - the Kadan western-style clothing, the Jinlilai tie, Hong Kong alligator T-shirt unlined upper garment, simply did not know that the Philippine Raga admires (Salvatore Ferragamo), Tod’ what is s. “the luxurious brand’s western languages symbolized that with Chinese pronunciation, the spelling is completely dissimilar, inland consumer are most can only remember 56 overseas luxurious brands names. This kind of cognition psychology not only exists in that age, to the present Juicy Couture jackets also so.”Tina said to this publication reporter.
She and the colleagues are the first batch buy the hand in the China work fashion - - so far, enlivens buys the hand in inland to be also in the majority by the Hong Kong person, what most specialized - - are more is carries on the brand to the consumer to be popular. They admired the Philippine Raga pushed up the Chinese market, in 1994 opened inland first Philippines Raga in Beijing Palace Hotel to admire monopolizes the shop. She remembered clearly that at that time the Chinese consumers did not have the useful credit card nearly, the rich Juicy Couture jackets people liked putting on the dandy sign horse sport shirt - - winter are specially the long sleeve, the summer change the short sleeves, the skirt-width grip in the waist, clamped the bulging small handbag to come, the cuticula wrapped Pierre - Kadan or Jinlilai decadent metal product label is gleaming. “just started the Chinese customers who contacts the luxurious brand to regard the brand symbol specially.”