Some people think that the key to success ZARA model lies in its ability to imitate a fast and a strong imitation team; Some people think that in its rapid production model to eliminate the entire textile and apparel industry supply chain bottlenecks; Some people think that in its highly efficient logistics and distribution system; Some people think that is the high-frequency, human-oriented information systems and communication mechanisms; Some people think that in its vast marketing network and the concept of rapid promotion and marketing capabilities “Fashion supermarket” model; Some people think that financial strength is its strong support; some considered to be its height the vertical integration of supply chain and mode of operation.
“ZARA’s success is the scale of victory, because it has a huge design team and international buyers are playing a combination of strengths.” Lu Xiaoyu, said: When the other traditional clothing brand is still singing when the seasons of Siji Ge , Hollister ZARA such stereotypes have been broken almost every week the new shelves. It’s a staggering amount shall, at least 10-20 times that of other brands. Resources are not single-handedly has a unique brand can do, ZARA’s success also relies on its strong group of advantages.
In order to meet the Asian market, ZARA a store clerk description: from XS to a number L, the same style of clothes once-only 12, only 3 of each size. Stores in China, this figure has Hollister changed, XS numbers of clothes number and S will always be more.
ZARA always the way small-batch production of new styles of clothes, and efficient logistics system with its rapid distribution to the clothing stores around the world. This “small-batch, multi-species” of the production model is the Toyota Motor Corporation ZARA reference. In the “Inventory is the garment industry of the enemy” of the law, this model allows ZARA reduce Hollister inventory risk, and respond to changes in the market to be more flexible.